The Power of Geofencing in Healthcare Marketing

In today's mobile-first world, location-based marketing is more important than ever. The "Geofencing" element focuses on using geofencing technology to reach potential patients who are in a specific geographic area.

What is "Geofencing" in Healthcare Marketing?

"Geofencing" refers to the practice of creating a virtual boundary around a specific geographic area and then serving targeted ads to people who enter that area with their mobile devices.

Why is Geofencing Important for Healthcare Practices?

• Reaches Patients in Real-Time: Geofencing allows you to reach potential patients who are in your area right when they need your services.

• Targeted Messaging: Geofencing allows you to deliver targeted messages to potential patients based on their location.

• Increased Brand Awareness: Geofencing can help you increase brand awareness in your local community.

• Cost-Effective Advertising: Geofencing can be a cost-effective way to reach potential patients who are likely to be interested in your services.

Strategies for Implementing Geofencing in Your Healthcare Marketing:

• Define Your Target Area: Define the geographic area that you want to target with your geofencing campaigns.

• Create Targeted Ad Copy: Create targeted ad copy that is relevant to the location and the services you offer.

• Offer Incentives: Offer incentives, such as discounts or free consultations, to encourage people to visit your practice.

• Track Your Results: Track your geofencing results to see how your campaigns are performing.

• Use Location-Based Keywords: Use location-based keywords in your ad copy and on your website to improve your visibility in local search results.

• Target Competitor Locations: Target competitor locations with your geofencing campaigns to attract patients who are already considering other options.

Real-World Example:

A practice creates a geofence around a local hospital. They then serve targeted ads to people who enter the hospital, promoting their services and offering a discount on their first visit.

Final Thoughts:

Geofencing is a powerful tool for reaching potential patients in your local community and driving traffic to your practice. By defining your target area, creating targeted ad copy, and offering incentives, you can maximize the effectiveness of your geofencing campaigns.

How DoctoGrow Can Help:

DoctoGrow offers comprehensive geofencing services to help healthcare practices like yours reach patients in their local community. We can help you define your target area, create targeted ad copy, set up your geofencing campaigns, and track your results. Contact us today to learn more.